Gone are those days when retailers embraced an “if you build it, they will come” mindset and aggressively expanded their store footprints. Nowadays, researches show that people spend on their phones more than 4 hour per day. That’s almost one full day every week. And maybe that’s exactly the day they used to shop in one of your shops.
That’s why making sure you know your customer well is what pays off at the end of the day. Once customers taste a new experience — one that’s more intuitive, personal, and reflective of how they communicate and interact with other people and brands — they will not go back to yesterday’s experience. Disruptive technologies such as AI/machine learning, AR/VR, 3D printing, on-demand apps, geo-location, and more will continue to revolutionise the shopping experience.